Google Ads in Schaffhausen, measured by results.

Someone searching for "carpenter Schaffhausen", "garage Singen" or a specific product usually already has an intent. Google Ads (SEA, search engine advertising) works exactly at that point: your ad appears at the moment of the search, and you pay only when someone clicks. That makes search advertising one of the most direct marketing channels - and one of the most expensive if structure, keywords and measurement are wrong.

Our approach comes from retail, not agency theory. André Schulze, founder of GOLDSTEIN.DIGITAL, has run his own online shops as an entrepreneur for more than 15 years and managed Google Ads budgets with his own money. That view shapes our work: every campaign has to pay for itself. More on the page about André Schulze.

As a web agency in the canton of Schaffhausen we know the particulars of the market: small catchment areas, the border with Germany, customers from Klettgau, Neuhausen, Stein am Rhein, Winterthur, Zurich and Thurgau. Campaigns can be targeted precisely to these regions, with separate budgets for Switzerland and for Singen or Konstanz.

1. 01 · Week 1Analysis and goals

   A conversation about your offer, margin, catchment area and goals. For existing accounts, an audit of structure, search terms and tracking.

2. 02 · Weeks 1-2Tracking and structure

   Setup of GA4, Tag Manager and Consent Mode, account structure, keyword lists, ad copy and, where needed, a dedicated landing page.

3. 03 · Weeks 3-8Launch and learning phase

   Campaigns go live, we review search terms weekly, exclude wasted spend and adjust bids and budgets.

4. 04 · OngoingManagement and reporting

   A monthly report in plain language: cost, conversions, cost per enquiry or return on ad spend, next steps.

• Online retailers selling through Shopping and Performance Max who want to steer by margin rather than revenue alone.
• Trades and service providers in the canton of Schaffhausen who want to be found locally, for emergencies, quotes or appointments.
• SMEs with new offers who want to test demand quickly before investing in SEO or larger campaigns.
• Companies with an existing account who feel budget is being wasted and want an independent review.

If your goal is efficiency rather than advertising, have a look at our AI consulting for SMEs: ad copy, feed maintenance and reporting can be partly automated. For your own apps, see app development.

What does Google Ads management cost?

There are two parts: your ad budget, which is paid directly to Google, and our work for setup and management. Our fee is available on request once we understand your goals, market and account structure.

How quickly do Google Ads deliver results?

Ads can bring clicks within a few days of launch. Reliable figures on cost per enquiry or revenue usually take four to eight weeks, once enough conversions have been measured.

Can you take over an existing Google Ads account?

Yes. We start with an audit of structure, search terms, tracking and bidding strategies, then prioritise the actions. The account remains yours.

Do I need Google Ads if I already do SEO?

Not necessarily. Google Ads give immediate visibility and search term data, SEO builds organic reach over time. For many SMEs the combination makes sense because each channel informs the other.

Is conversion tracking with Consent Mode required in Switzerland?

Google requires Consent Mode for visitors from the EEA. In Switzerland we also recommend privacy-compliant consent under the revised Data Protection Act. Without clean tracking, automated bidding cannot work properly.

Do you also run campaigns for southern Germany?

Yes. Campaigns can be limited to regions such as Singen, Konstanz or the canton of Zurich, with separate budgets, languages and currencies.