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Studio · Founder

André Schulze.

Founder and owner of GOLDSTEIN.DIGITAL, a brand of netvalue GmbH in Hallau (SH), Switzerland. Self-employed for 15 years - as an entrepreneur in e-commerce and trade, as a hands-on SEO and SEM practitioner, and today as an AI expert and app developer.

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In brief

I am André Schulze, business economist (DH) and Bachelor of Arts with Honours, and I run GOLDSTEIN.DIGITAL from Hallau in the canton of Schaffhausen. Everything the agency offers today, I first needed for my own businesses: websites that get found, ads that pay for themselves, shops and marketplace integrations that run without manual work, and software that takes over routine tasks.

That background shapes the work. My advice does not come from theory but from running my own projects every day - with the same tools, metrics and mistakes your business knows. Clients from Schaffhausen, the Klettgau, Winterthur, Zurich, Thurgau and southern Germany therefore work with me directly, not with a layer in between.

My focus lies where marketing, trade and technology meet. To me, a website is not an isolated design project but part of a system of Google visibility, paid ads, clean product data, interfaces and reporting. I know this interplay from 15 years of self-employment - and this is exactly where artificial intelligence offers the greatest leverage today: in recurring tasks, in data and in content.

Short CV

  1. 2008 - 2011Studies at Baden-Württemberg Cooperative State University (DHBW)

    Business economist (DH) and Bachelor of Arts with Honours (Open University), business administration with a focus on service marketing. The 2011 bachelor thesis focused on SEO and SEM - a subject that has shaped my career ever since.

  2. 2011 - 2013Online Communication Manager, coliquio (Konstanz)

    Online communication and content for a physicians' platform in healthcare.

  3. Since 2011Self-employed: netvalue Online Marketing

    Founded as an online marketing consultant in Thurgau - SEO, copywriting and campaigns for clients. The start of 15 years of self-employment.

  4. 2016 - 2020CMO and General Manager, aescuvest GmbH (Frankfurt)

    External Chief Marketing Officer of an alternative finance platform, finally General Manager responsible for strategy and general management.

  5. Since 2015Managing Partner, netvalue GmbH (Hallau, canton of Schaffhausen)

    Online marketing, SEM and SEO, own trade and online retail including marketplaces and customs handling. GOLDSTEIN.DIGITAL is built under its roof.

  6. Since 2022Managing Partner, Goldstein Ventures GmbH

    Holdings and own digital products with a clear e-commerce focus: online retail and marketing, process automation, customs clearance and logistics - with SEM, SEO and AI as everyday tools.

Expertise

  1. 01

    SEO

    Technical SEO, information architecture and editorial content. One example is the relaunch and recovery project Tee-Magazin.de.

  2. 02

    SEM and Google Ads

    Campaign structure, keyword research, conversion tracking and ongoing optimisation - focused on margin and cost per enquiry, not on clicks. More on Google Ads.

  3. 03

    E-commerce and trade

    Shops, marketplace integrations, price and product data, interfaces to inventory and accounting - from the perspective of a retailer who sells himself.

  4. 04

    Artificial intelligence

    AI in daily use across my own businesses: automation, AI agents and data pipelines. This is the basis for AI consulting and AI training for SMEs.

  5. 05

    Web and apps

    Websites and native apps for iPhone, iPad and Mac, such as Ave, Netzfrequenz.App, Streamoya and SIPprime.

How I work

  1. 01 · PracticeTested before recommended

    I use tools and methods in my own projects first. What does not hold up there, I will not recommend to you.

  2. 02 · NumbersImpact over effort

    Whether SEO, Google Ads or AI automation: the yardstick is enquiries, revenue and time saved.

  3. 03 · DirectShort paths

    You talk to the person who designs and builds. Decisions are quick, questions do not sit in a queue.

  4. 04 · OperationsBuilt for the long run

    Websites, campaigns and apps are measured, maintained and developed further after launch.

Services at a glance

As a web agency in the canton of Schaffhausen, GOLDSTEIN.DIGITAL brings this experience together in five focus areas. See the services overview or the individual pages:

See the results: all projects

New project

Let's talk.

A new project, a question about AI or a website that should work harder: we usually reply within one working day.

Start a project +41 71 695 2000